Dame Dame Joan Collins has partnered with Three UK to promote its new Ditch and Switch campaign, allowing customers to 'switch networks with a single text'.

Collins appears on a luxury yacht in the ad, reflecting on her past relationships and noting the downfalls of an unsatisfactory one, before urging viewers to pick ‘the one’, and she posted on social media 'It’s never been easier to switch, so jump ship to Three UK and live your best life'.